We just got called out to look at some suspected counterfeit footwear ... whilst examining the box, I noticed that Nike have registered the brand name Air-Soles.
…
I guess in America the ‘soundalike’ doesn’t mean the same thing!
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I’m pretty sure American’s do use “asshole” in that context, and with an American accent it probably sounds a lot more like “air-sole” than how we would pronounce it